strive
how we went against the usual type of advertisent to evoke emotion into our work.
the challenge
usual adverts do not evoke feelings that trigger a customer to purchase. we instead wanted to break the barriers on advertsiment and made a cinematic piece, where someone thinks of hard work, they will now think of adidas.
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the kinetic
solution
"we didn't just want to show the product; we wanted to show the feeling of the product. the vibration of every muscle, the impact of every stride."
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measurable impact
"acutance captured the soul of our brand in a way that feels dangerously contemporary."
— director of marketing